Retail reference
U.S. apparel shopping statistics
A current, citable collection of household apparel spending and retail-shopping data for writers, researchers and anyone tracking the U.S. fashion market.
Last updated July 14, 2026. Figures retain the reporting period published by each source.
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The short version.
U.S. households spent an average of $2,001 on apparel and services in 2024. At the same time, online retail represented 16.9% of all U.S. retail sales in the first quarter of 2026.
Average annual household spending on apparel and services
In 2024, the average U.S. consumer unit spent $2,001 on apparel and services, a category that includes clothing, footwear and related services.
Source: U.S. Bureau of Labor Statistics, Consumer Expenditures--2024 (December 19, 2025)Share of household spending devoted to apparel and services
Apparel and services represented 2.5% of the average U.S. consumer unit’s total annual spending in 2024.
Source: U.S. Bureau of Labor Statistics, Consumer Expenditures--2024 (December 19, 2025)U.S. consumer units represented in the spending survey
The Bureau of Labor Statistics estimated 135.76 million consumer units in 2024, the population behind its nationwide household-spending figures.
Source: U.S. Bureau of Labor Statistics, Consumer Expenditures--2024 (December 19, 2025)U.S. retail e-commerce sales in one quarter
Seasonally adjusted U.S. retail e-commerce sales reached $326.7 billion in the first quarter of 2026.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, First Quarter 2026 (May 18, 2026)Share of U.S. retail sales made online
E-commerce accounted for 16.9% of total U.S. retail sales in the first quarter of 2026, on a seasonally adjusted basis.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, First Quarter 2026 (May 18, 2026)Year-over-year growth in retail e-commerce sales
U.S. retail e-commerce sales increased 9.8% from the first quarter of 2025 to the first quarter of 2026, compared with 3.9% growth in total retail sales.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, First Quarter 2026 (May 18, 2026)U.S. retail sales
U.S. retail sales totaled $7.041 trillion in 2022, according to the Census Bureau’s Annual Retail Trade Survey.
Source: U.S. Census Bureau, U.S. Retail Sales Reach $7,040 Billion (January 29, 2024)Sales from electronic shopping and mail-order houses
Electronic shopping and mail-order houses recorded $1.117 trillion in sales in 2022, up 9.5% from the year before.
Source: U.S. Census Bureau, U.S. Retail Sales Reach $7,040 Billion (January 29, 2024)Sales at U.S. men’s clothing stores
Men’s clothing stores recorded $10.8 billion in sales in 2022, a 27.9% increase from 2021.
Source: U.S. Census Bureau, U.S. Retail Sales Reach $7,040 Billion (January 29, 2024)Methodology and sources
Built for accurate citation.
This page uses published figures from U.S. government sources. Each statistic links to the source release that reports it. No estimates, projections or Fifth & Florae sales data are included.
- U.S. Bureau of Labor Statistics, Consumer Expenditures--2024 (December 19, 2025)
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales, First Quarter 2026 (May 18, 2026)
- U.S. Census Bureau, U.S. Retail Sales Reach $7,040 Billion (January 29, 2024)
Suggested citation
Fifth & Florae. “U.S. Apparel Shopping Statistics.” Updated July 14, 2026. https://fifthandflorae.com/apparel-shopping-statistics.
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